Marketing
Sheila is a marketing and advertising executive with more than 30 years of experience in strategic planning, brand and campaign management, creative services, direct response marketing, event planning, market research, product development, and database management. Sheila began her cable career with Valley Cable in Los Angeles in sales and marketing, and moved on to Charter Communications, where she served as Vice President, Sales and Marketing, West Division. During her tenure, Sheila played an integral part in the Time Warner marketing organization that consistently posted among the highest customer growth rates in all of Time Warner as well as any franchise area in Los Angeles. She has been recognized throughout the years for excellence and has received the WICT (Women in Cable & Telecommunications) Woman of the Year, LEA Award, CTAM Mark Award and NAMIC’s Excellence Award for Multi-Cultural Television Commercials.
Michelle Harthill is an accomplished marketing strategy leader with expertise in developing integrated programs aligned with sales growth of global brands. She delivers sales-driven results while building brand awareness in a competitive marketplace. Her strategic marketing programs include social media, shopper marketing, brand awareness, product partnership/cross merchandising, cause marketing, digital marketing campaigns, digital consumer engagement and event sponsorship. She serves as a mentor at California State University, Fullerton, where she guides marketing majors in the pursuit of entrepreneurism and business leadership. Michelle also volunteers her time and skills for southland organizations, including the City of Hope Los Angeles and the Network of Executive Women, Southern California Region. In 2016, Harthill Marketing was named Best Full-Service Shopper Marketing Agency of the Year by Wealth and Finance Business Magazine.